How does body odor affect psychology?
Psychologists say that body odor and self-confidence are closely linked. When the body emits an unpleasant odor, people easily fall into a state of self-consciousness and worry about being judged by others. As a result, concentration is reduced and the ability to express oneself is also limited.
A study published in the Journal of Applied Psychology (2019) found that people who felt insecure about their body odor in communication had up to 20% less confidence when presenting or meeting partners. This proves that scent can have a profound impact on psychology, no less than appearance or words.
First impressions and the “scent effect”
When it comes to social interactions, first impressions matter. A well-groomed appearance can make a good first impression, but body odor can easily overshadow it. Psychologists call this the “scent effect” – the sense of smell can influence judgments more strongly than sight in many social situations.
Deodorant – the secret to increasing confidence
Deodorizing is not only a hygiene practice, but is also considered a “psychological weapon”. When people know they smell good, they are more likely to start conversations, expand relationships, and create a more professional feeling. This is why many experts recommend considering deodorant as part of a lifestyle, not just a personal hygiene habit.
Breeze – Accompanying Confidence
To be confident in every conversation, you can choose deodorant products that suit your needs:
Men: Breeze Spray Mediterraneo 150ml – cool sea scent, controls sweat for many hours, ideal for both work and outdoor activities.
Women: Breeze Spray Donna 205 150ml – delicate Italian perfume, brings gentle charm and confidence in close communication.
Body odor and confidence in communication are closely related. Knowing how to control odor and choosing the right deodorant will help you always maintain comfort, confidence and professionalism in all situations. With Breeze, you not only eliminate odor but also affirm an attractive lifestyle.