When technology reaches the last of human senses
It may sound like science fiction, but it’s becoming a reality: AI can now “smell”. While artificial vision and hearing have advanced significantly, the sense of smell – the sense associated with emotions and memories – is the “new frontier” of artificial intelligence. According to research published in Nature Communications (2023) , scientists have developed an AI system that can predict the smell of a molecule based on its chemical structure, with up to 80% accuracy. That means: just by “looking” at the molecular formula, AI can guess whether it smells floral, woody, sour or… sweaty.
When smell becomes data
Smell, which is an abstract sensation, is now being “translated” into data. Scientists call this technology digital olfaction , where smells are converted into mathematical models. From there, AI learns to “smell” by analyzing millions of samples of smells: from perfumes, coffee, to human body odor. These systems use “electronic noses” – consisting of hundreds of tiny sensors that simulate human olfactory cells, combined with artificial neural networks to recognize and classify smells. A study by Google DeepMind (2023) goes further: they train AI to distinguish between the smell of healthy people and people with pathologies, opening up the possibility of using body odor for medical diagnosis in the future.
Body odor – each person's biological map
Each person has a unique “bio-scent signature” – made up of hormones, skin microbes, diet, and genetics. AI, with its ability to analyze massive amounts of data, can read that map. In the future, just by scanning a sensor, the system will be able to tell if you are stressed, have a hormonal condition, or have a skin condition based on your body odor. This could completely change the way people care for themselves. Instead of trying to “mask” body odor, we will learn to understand our own natural scent – as part of our biological identity. And instead of randomly choosing a perfume, in the future, AI will be able to design personalized scents based on each person’s biology and emotions, giving each body a unique and harmonious “scent signature.”
When AI helps understand – not hide – body odor
Advances in AI are not just helping to detect odors, but also to understand their underlying causes. For example, AI can analyze the chemical composition of sweat, identify fatty acid ratios or skin microbiome imbalances – and then suggest more natural and effective deodorizing solutions. Cosmetic companies are even experimenting with AI to predict how a product will smell on the skin after use, helping to develop formulas that are in harmony with the natural “bio-odor”. This suggests a future where deodorizing is not just about cleaning, but about creating a biological balance – allowing the body to emit its own unique scent, more subtle and natural than ever.
Breeze – when deodorizing is also a science of emotions
From these advances, it can be seen that deodorization is not only a reaction of the body, but also a combination of science, emotion and personality. Breeze Italian fragrance is designed based on that principle - blending with the body's natural biological odor, creating a "personalized scent": clean, dry, but still warm and close. Breeze Spray Dry Protection 150ml and Breeze Roll-on Fresh Protection 50ml lines not only effectively prevent odor for 48 hours, but also maintain a natural feeling of freshness - just like the way AI is aiming for: understanding odor to honor it, not hide it.
Conclusion – when smell becomes the language between humans and machines
AI is learning to “smell” the world – but humans are still the only creatures who can sense the emotions behind scent. Technology can help us identify, analyze, and optimize our body odor, but only we can perceive the subtle meanings of smell – cleanliness, confidence, and inner peace. Deodorization, whether through technology or fragrance, is still a journey toward the same thing: understanding our bodies – and loving ourselves more.