Body odor comes from sweat glands and bacteria on the skin. But how people perceive and deal with body odor is deeply cultural. Attitudes toward odor and deodorizing habits vary widely from country to country, reflecting lifestyles and social norms.
Italian: Strong perfume and personal taste
Italians are known for their long-standing perfume culture. In Italy, body odor is often considered a natural part of life, but deodorizing and fragrance are associated with an elegant lifestyle. Italians often consider deodorant not only as a hygiene product, but also as a “layering” step with perfume to create a personal mark.
According to a survey published in the International Journal of Cosmetic Science (2019) , more than 70% of Italians use deodorant or perfume every day, higher than the European average. For them, deodorant is both a way to control sweat odor and to affirm their aesthetic taste.
Japanese: Sophisticated and Obsessed with Cleanliness
In contrast to the liberal Italian culture, the Japanese have a very strict culture when it comes to odors. The concept of “sumehara” (smell harassment) was born to describe the situation where body odor causes trouble for others, especially in public environments such as offices or trains.
A study in the Journal of Physiological Anthropology (2014) found that due to the ABCC11 gene, most Japanese people have a milder body odor than Europeans. However, they still place a high value on deodorizing. This is why mild, unscented, gas-free, alcohol-free deodorants are popular in Japan. For the Japanese, controlling body odor is not just a hygiene habit, but also a social responsibility.
Vietnamese: Effects of hot and humid climate
In Vietnam, the hot and humid tropical climate makes the body sweat a lot, especially in the summer. In the past, the habit of deodorizing the body was not popular, many people only relied on bathing to reduce the smell. However, with integration and lifestyle changes, young Vietnamese people are increasingly paying attention to deodorant sprays and roll-ons.
A survey by Nielsen Vietnam (2021) shows that the rate of regular deodorant use among urban customers aged 18–30 has increased by more than 40% compared to 5 years ago. This reflects a change in perception: deodorant is not only for cleanliness, but also a secret to confidence in communication and work.
Breeze – from Italy to Vietnam
Born in Italy in 1962, Breeze has a strong European spirit: effective deodorant while maintaining the sophistication of perfume. When it came to the Vietnamese market - where the hot and humid climate creates a high demand for odor control - Breeze quickly became a reliable choice. The product not only helps to deodorize for a long time but also brings an elegant fragrance, suitable for both men and women.
Men can experience dryness with Breeze Men Dry Protection 150ml , while women will love Breeze Roll-on Perfect Beauty 50ml With delicate perfume, bring confidence every day.
Conclude
Italians consider deodorant a style statement, Japanese consider it a social norm, and Vietnamese increasingly recognize the importance of deodorant in a hot and humid climate. Despite cultural differences, the common point is that deodorizing is always a factor in maintaining self-confidence. Breeze, with its Italian origin and adaptation in Vietnam, is proof that deodorizing is not only about hygiene, but also part of modern living culture.